How to hack the press
Introduction
I get asked a lot about the best way to get press, and so I thought I'd write this to help others. Press offers an important channel for distribution to an audience that might otherwise never notice your product.Who to target
A lot of people try to spray a single cookie-cutter email to press and pray that someone picks up their story. Nobody likes being approached like this. The email feels exactly like what it is: impersonal spam. You’ll get ignored.What you
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